Mike McGinty copywriter brand strategist advertising marketingOver the course of my career I’ve worked in every medium, in just about every category. The variety is one of the things I love about what I do. I’ve gone from writing copy about hydrogen fuel cells to directing a photo shoot with a Cookie Monster doll in the space of a few hours. Now that’s what I call a fun day.

For me, good writing requires three things: information, strategy, and creativity. To get information, I listen. Listening is the number one skill a writer needs (followed very closely by a strong ability to, umm…you know, write). Strategy takes collaboration, something else I’m really good at. Creativity is largely subjective, so take a look at the work and judge for yourself.

As for the rest of it, here are the basics:

 

 

EXPERIENCE

Groove 11, San Rafael, CA (2006-2011)

Creative Director/Copywriter

Freelance copywriter (2005-2006)

Maiden Lane Advertising, San Francisco (2002-2005)

Senior Copywriter

Cornyn + Partners Advertising, San Francisco (2000-2002)

Associate Creative Director

Austin Kelley Advertising, Atlanta, Georgia (1996-2000)

Senior Copywriter

Freelance copywriter (1994-1996)

Advertising/Copywriting Instructor

Creative Circus, Atlanta, Georgia (1996-1998)
Miami Ad School, San Francisco campus (2003-2005)
Academy of Art University, SF (2005)

EDUCATION

Portfolio Center, Atlanta, Georgia

Copywriting Program
Graduated 6/94

University of South Florida, Tampa

B.A., Mass Communications (magna cum laude)
Graduated 12/90

Naval Nuclear Power School, Orlando/Idaho Falls

Graduated 6/81
School instructor 1981-1984