Mother, May I?

August 22nd, 2011

permission to write or to be a writerRecently a colleague asked me to speak with a friend of hers who is just starting out in his first writing job and needed some advice. But when her friend called me, I discovered he didn’t need advice on pronoun-antecedent agreement or parallel construction, or even the creative process. What he was really looking for was permission to be The Writer in the room.

My instructors used to call this the Imposter Syndrome, and it afflicts people starting out in just about any industry. You feel unready, unproven, and unworthy to be doing the job you’ve been trained to do. When my older sister started closing deals around the country in her medical sales job, she said she felt like the briefcase she carried should say “Big Fake” in big, bold, white letters on the side. Despite her success, she couldn’t shake the feeling that she didn’t deserve it.

Compounding this new writer’s anxiety was the fact that he had been charged with overseeing the company’s blog, not only by writing his own entries but also by editing the mediocre ones submitted by his colleagues. This included the company’s leadership, whose second-rate prose he was charged with spinning into gold. No pressure, right?

“How do I tell them their writing isn’t very good?”

“What do I say if they complain that I changed too much?”

“What if I make them all hate me?”

We’ve all been there, thrust into a situation that makes us uncomfortable because we’re unsure of ourselves. But sometimes you just have to swallow the fear and remind yourself what’s what. Here’s what I told him:

Just worry about doing the job you were hired to do. You have the training. You have the expertise. You have the title. So own them. And stop worrying about people who might try to snatch them away from you. Besides, they won’t. They don’t have the time, or most likely the desire. And if anyone does tell you that you changed too many words on their brilliant entry, diplomatically tell them that it didn’t seem all that brilliant to you. If they persist in giving you grief, pull out your business card and point to where it says “copywriter.”

Above all, remember that your supervisor is going to judge you on the quality of the blog, and capitulating to the grumblings of bent-out-of-shape co-workers will get you a bad review. The blog is the boss here, so serve it well. I’m not saying to be a belligerent, unbending bastard whose mantra is My way or the highway. But don’t sacrifice your own standards because you don’t think you’re capable or worthy of enforcing them. Especially when it comes to something like writing, because everyone thinks they can write. Unfortunately, it’s just not true. A quick visit to any website with comments enabled will tell you that.

It’s a lot for a new writer (or a new salesperson, or a new IT manager, or a new cobbler) to take in and integrate into his professional life. It requires a maturity that not every 22-year-old has. I know I didn’t. But experience definitely helps, and it strikes me that no matter what job we’re in, or at what stage of our career, we should all own our titles. And, more important, let others own theirs.

Said ownership isn’t always easy. Sometimes it requires us to respectfully, diplomatically, gently – even lovingly – tell those who insist on cooking in our kitchen that while we appreciate the offer, there’s only one apron.

Supersonic Mike

August 17th, 2011

 I’m a big fan of brands that find a way to let users personalize an experience. JibJab lets you upload photos of you and your friends and star in hilarious music videos. M&Ms lets you create your own M&M avatar online. Now Sonic has gotten into the game with an easy online tool that generates a movie trailer starring…you. It also allows you to choose your co-stars from a lineup of offbeat characters.

I’ve never even been to a Sonic, but had a fun time watching the final movie trailer starring moi. Here are a couple of stills from the opening credits, the closing credits, and the suspenseful, pivotal, riveting scene wherein I get abducted by aliens via a mysterious green light. Oooooh, spooky. Silly fun, but the bigger point is I will more than likely give Sonic a try the next time I have the opportunity. Just please don’t tell my nutrition coach. She’s not the boss of me, anyway.

 

Do girls have a brand?

August 14th, 2011

Perhaps a bit surprisingly, I’ve been thinking about girls a good bit over the past few days.

It started with recent stories in the news about girls in China. I remember when the one-child policy was put into effect there, and the fears that the world at large held for female babies. Much of those dire predictions, unfortunately, bear out in the statistics. But that aside, I did find it interesting to read about the repercussions of the questionable policy.

 

 

 

 

 

Not too long after reading up on that topic, I logged onto Facebook and saw this hilarious picture on my 25-year-old nephew Jon’s wall.

 

 

 

 

 

 

 

 

Even funnier, and more intriguing/interesting, was the conversation Jon had with a buddy of his, also captured on his Facebook wall.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The girls brand: it seems to change [in the East], yet it seems to stay the same [in the West].

I’m no authority, but it makes me smile. Not the situation in China; the situation in Brooksville, Fla.

Maybe girls should band together and hire a good agency.

He’s baaaack

August 8th, 2011

Domino’s has reintroduced one of the most polarizing icons in advertising, The Noid. I’m a fan, but I can see how many people wouldn’t be. There is definitely something weird about the guy, a cross between Snow Miser from one of the old Rankin/Bass Christmas specials and the Nestle’s Quik bunny rabbit. Still, I thought the commercials were funny.

The relaunch includes a video game featuring the Noid on the Domino’s Facebook page [as if there weren't enough ways to waste time on Facebook]. If you go there to play, you could win a free pizza. Definitely worth three hours of your time flinging pies.

I’m all for the Noid’s rebirth. Mostly because I’m tired of the personality-less position of “We’re making changes. We’re doing better. We taste better.” that Domino’s has been espousing for the past couple of years. And not a fan of all the real people featured in the spots because they can’t act and they’re usually overweight. (Due, presumably, to eating too much pizza.) The Noid, on the other hand, is definitely more of a brand. Love him or hate him, you can’t deny that he evokes a response. Which is more than I can say for anything Domino’s has done in quite a while.

So welcome back, old friend. I look forward to watching your exploits unfold for a new generation of pizza lovers (and a few of us more seasoned holdovers).

Here comes the judge

August 6th, 2011

Yours truly has been asked to judge the 15th Annual eHealthcare Leadership Awards. This is the fourth year in a row I’ve participated in this event and it’s always nice to be asked back. The show received over 1,100 entries this year, in 13 categories. Thankfully, I won’t be judging them all myself.

There are a lot of awards shows in this business. This one focuses exclusively on the best websites of healthcare organizations, health companies, medical equipment firms, suppliers, and others – of all sizes. So during the judging process I can be looking at Aetna or Kaiser Permanente sites, as well as sites from companies most people don’t know, like Hopeful Circle or Sepsis Alliance.

What I like about doing this is seeing the vast spectrum of designs, interfaces, and messages that the variety of entrants display. It’s a great education for me to see how designers, information architects and copywriters are implementing their craft. At the same time, I learn about a host of healthcare initiatives that I otherwise wouldn’t even know about.

I’ll let you know how the judging goes, and who ends up earning the honors. Winners will be announced in Orlando this November.

A good day

August 1st, 2011

Today I talked to clients and colleagues and/or had business to conduct on five different accounts: a professional organizer, an event venue scout, a matchmaker, a chiropractor, and a company that develops workforce management software. I may get tired, but I never get bored.

Reading rocks

July 29th, 2011

Everyone who knows me knows how much I love to read. There’s just nothing like escaping into a good book. I have many favorites, and could talk about books ad nauseum. When I’m feeling stressed or anxious or overwhelmed, I visit a bookstore. The smell of the books, their interesting covers, the way they feel in my hand, their millions of pages full of possibility – the combined effect is a calming influence that recharges me and makes me glad to be alive.

My mother is a voracious reader too, and that’s likely where I got it from. So I had to share the high points from an article I saw online recently, extolling the virtues of introducing kids to books early in life. There have been studies that show the amazing effects books have on kids as young as ten months old. Kids who read, or are read to develop larger vocabularies, learn to pay attention and focus [critical to success in school], and develop a greater sense of intimacy [when read to, at any age].

Here are a few favorites I highly recommend:

 

 

When is bad writing good?

July 26th, 2011

 

I always look forward to reading the winning entries in the annual Bulwer-Lytton Fiction Contest. You may have heard of this — every year, hopeful winners submit the worst possible sentence to an imaginary novel that they can think up. [Bulwer-Lytton is the guy who wrote the famously cheesy line Snoopy is typing, so the contest is named after him.] This year’s winners are good for a few laughs.

Top prize went to this doozy: “Cheryl’s mind turned like the vanes of a wind-powered turbine, chopping her sparrow-like thoughts into bloody pieces that fell onto a growing pile of forgotten memories.” Eww.

In the historical fiction category, the winner was: ”Napoleon’s ship tossed and turned as the emperor, listening while his generals squabbled as they always did, splashed the tepid waters in his bathtub.” Again, eww. I’ve seen pictures of Napoleon and the image of him naked, soaking in a bathtub, is not a pleasant one.

Other categories include crime, adventure, romance, sci fi, and western. Another of my favorites: “Maggie said they were birthmarks and they very well could be, but the three very small black moles in a horizontal line just above her right eyebrow looked like an ellipsis to some, but to others who did not know what an ellipsis was, they looked like three very small black moles in a horizontal line just above Maggie’s right eyebrow.”

And this gem struck a little close to home: “After five years as a freelance writer, Greg finally managed to double his income, letting him add a processed cheese product slice to the baloney sandwiches he had for breakfast, lunch and dinner.”

I saved the best for last. The winner in the “purple prose” category is, thankfully, devoid of any “Eww” factor. But the LOL factor is pretty high. I love this so much it makes me jealous that I didn’t think of it: “As his small boat scudded before a brisk breeze under a sapphire sky dappled with cerulean clouds with indigo bases, through cobalt seas that deepened to navy nearer the boat and faded to azure at the horizon, Ian was at a loss as to why he felt blue.”

I encourage you to read through the entries and have a couple of laughs. There really are some hilarious ones. They inspire me to submit my own entry next year.

This guy could be me.

July 18th, 2011

Except for the hair. And the pipe. But when this landed in my inbox a few weeks ago I thought it was hysterical.

I even stuck it on my fridge for a while.

Spelling matters, peeple

July 14th, 2011

I’ve always been a good speller, winning the fifth grade spelling bee when Laura Stanley added an extra “l” to “filament.” Stupid girl.

So yesterday’s story from the BBC equating spelling errors with millions in lost online revenue left me feeling vindicated. I’ve been known to rage and rant against superfluous apostrophes and dangling modifiers. The article quotes one online businessman as saying that customer spending on a website can be cut in half by a spelling mistake. I’m not so sure it’s that dramatic across the board, though. Certainly when I see spelling mistakes on a website that’s supposed to be professional, I cringe. I’d even be inclined to take my business elsewhere. Yes, I’m that anal retentive.

But I’d wager the majority of Web users don’t notice most spelling or grammar errors and, if they do, are much less bothered by them than I am. If a 39-year-old, busy mother of two goes online to send flowers on Mother’s Day between cooking supper for the family and throwing clothes in the washer, I doubt she’s going to be put off by the florist spelling chrysanthemum incorrectly.

Still, I salute all attempts to raise the bar when it comes to how much attention people truly pay to their spelling and grammar. It is abysmal out there nowadays. If I could just get everyone to stop using an apostrophe to form the plural of nouns, I could die a happy man. Alas, methinks I asketh too much.