Blue Shield TV

You’ve probably seen the Blue Shield spots – they’re hard to miss both for their ubiquity and for their iconic look.

I’m sure it’s hard to come up with an authentic-feeling campaign in this category, but they’ve really done a good job with these.


They’ve just added a few new ones to the rotation, so in addition to the 46-year-old who lost a front tooth and talks like a 7-year-old (hilarious), and the giggly woman with a rash on her face (also very funny), there’s the guy talking to himself, the upside-down woman with a back problem, and more.


I hope they produce lots more of these well-written and well-acted gems. The world needs them!

Leave a Reply