Rubrik/ePlus

Partnership Campaign

The project:

Develop a long-term, multi-touch marketing program to

Raise awareness of the Rubrik/ePlus partnership and

Create demand for their leading data protection solutions.

The idea:

The distinct value of the Rubrik/ePlus partnership lies in three pillars: Ransomware & Security, Backup Modernization, and Data/Cloud Protection. Our approach highlighted each specific pillar in turn, while infusing the partnership’s value proposition throughout.

Because backup and its importance to a modern business had fallen off many organization’s radars, a major goal of the campaign was to educate audiences and remind them how critical backup really is. Creative infused a strong streak of attitude to cut through clutter with a sector-defying blend of cockiness and humor.

The elements:

• Teaser video   

• Microsite

• Infographic

• Email nurtures

• Solution overview

• Campaign playbook