Kettle Chips

Print Campaign

The project:

Create a print campaign to

Promote the all-natural goodness of Kettle Chips and

Raise awareness of their pioneering contributions to snacking.

The idea:

Every major snacking brand, as well as every grocery store chain, jumped on the kettle-cooked bandwagon after the success of the Kettle Chips brand. The client wanted to remind consumers that they were the originators of the technique and still the industry leaders when it came to using only natural ingredients.

Creative took a light-hearted approach to fit the everyday casual, fun-times vibe of snacking – and even gave the chips themselves a voice.

The elements:

• Print ads

• Newspaper inserts

• Social media