Veritas

Immersive Online Game

The project:

Create an engaging, long-term digital experience to

Spark conversations about ransomware with existing customers and

Build awareness of Veritas cyber resiliency solutions.

The idea:

Instead of focusing on filling the sales pipeline, Veritas’ goal was to give field teams a dynamic platform to engage customers and have a conversation about ransomware. Because ransomware is a global problem, we created a globe-trotting adventure composed of several “missions” and gamified the experience with prizes. Answers to the puzzles pointed users to various Veritas solutions.

Creative centered on an international hacker group bent on attacking critical targets around the world. Players assumed the identity of a Veritas agent on a mission to track down the cybercriminals and save the day.

The elements:

• Game website

• Promotional video

• Email nurtures

• Social media

• Partner & Sales Activation Kits