EMC

Solutions Awareness Campaign

The project:

Craft a series of superhero comics to

Generate buzz around actual client case studies and

Raise awareness of EMC technology and service solutions.

The idea:

The client came to us with a superhero concept, The Global League of Storage (GLS), and wanted to feature it in a series of digital comic books. Each episode was built around a real-life client story and included actual clients, real EMC employees, EMC technology and services solutions, and inside jokes amongst the Sales team.

Creative began with in-depth client interviews to get all the details. Working closely with an illustrator and leaning into the comic book aesthetic, we crafted fun, tongue-in-cheek stories that clients loved and generated significant buzz.

The elements:

• Digital comics (4)   

• Web banners

• EMC World booth design/swag

• Social media