Sonoma County Vintners

Brand Campaign

The project:

Develop a print campaign to rebrand Sonoma County and

Raise awareness of all it offers in addition to wine and

Increase consideration of the area as a vacation destination.

The idea:

The client felt that past campaigns did a good job of promoting the distinct wines of Sonoma County but gave short shrift to the bigger picture of everything Sonoma offers. With an understanding that neighboring Napa Valley enjoyed a much higher profile, the goal was to open people’s eyes and hearts to everything awaiting right next door.

Creative focused on the vast diversity of the Sonoma County from geographical, agricultural, historical, and cultural perspectives.

The elements:

• Print ads   

• Web banners

• Social media