Cisco

Customer Experience Campaign

The project:

Develop an internal campaign that rebrands Cisco CX to

Shift perceptions of the value CX offers and

Boost engagement of employees with the newly improved resources.

The idea:

The Customer Experience (CX) group at Cisco had just completed a major, three-year overhaul of processes and resources. The goal of this campaign was to let employees know of all the work that had been done and encourage them to engage with the vastly improved tools at their disposal. Called The Mosaic, the program was specifically designed to improve customer relationships at every level of the global enterprise.

Creative played with the idea of perception vs reality by taking familiar phrases and infusing them with a much deeper meaning waiting to be discovered.

The elements:

• Microsite

• Intranet site   

• Emails

• Presentation template

• Collateral