EMC
Event Design and Promotion
The project:
Develop a campaign for an annual live event to
Boost awareness for an industry-specific data storage solution and
Generate warm leads for Sales.
The idea:
The National Association of Broadcasters (NAB) holds an annual event for professionals from all aspects of broadcasting. EMC’s Media & Entertainment group attended to promote a purpose-made version of Isilon, a storage solution designed for use by film editors, CGI artists, and other content creators who work with large volumes of data. The goal was to theme the booth and all promotional material associated with the show in a relevant way to start a conversation with the target audience.
Creative used the industry convention of movie posters and loglines to communicate the value Isilon’s key features deliver.
The elements:
• Booth posters
• Web banners