Autodesk

Sustainability Campaign

The project:

Develop an engaging campaign to

Raise awareness of greenhouse gas emissions and

Educate audiences about Autodesk’s sustainability initiatives.

The idea:

Autodesk makes software used by architects, engineers, and construction professionals to design, build, and manage building projects. With new research that found buildings to be the #1 source of greenhouse gases, the client wanted their users to know all the ways in which Autodesk empowered them to lower their carbon footprint.

Creative cut through the green-washing clutter by featuring talking buildings that told the story, and a simple twitch game called Retrofits, which users could play while learning key facts about Autodesk sustainability.

The elements:

• Promotional video

• Online game

• Animated web banners

• Social media